1966 Chevrolet Caprice

Now! The Elegant New Caprice Custom Series 

Four elegant new models — the Custom Coupe, Custom Sedan and two luxurious new Custom Wagons. All far and away the most lavish cars Chevrolet has ever offered and available with the finest V8 Chevrolet has ever built. 

Let's stay inside the coupe for a moment. Shimmering deep-tufted upholstery, as you'd expect in a truly elegant car. 

Panels on the doors that look like hand-rubbed walnut. Deep-twist carpeting, too. Overhead, there’s a cord - pattern vinyl roof liner. The rear-window shelf is tweed in texture. 

The ride is quiet and smooth as whipped cream. Caprice’s strong frame is why, along with super-soft-riding coil springs. 

Extraordinary performance. You can order the advanced new Turbo-Jet 396 V8 at 325 hp to make Caprice respond as smoothly as it rides. Or there are oven Turbo-Jet 427s available up to 425 hp. 

Caprice gives you all the custom-crafted luxury of a truly elegant car and one thing no other luxury car can give you: traditional Chevrolet value. (A point of no small importance, when you consider what those other luxury cars cost.)