1957 Chevy BelAir

Chevy puts the purr in performance!

That new V8 in the '57 Chevrolet is as quiet as a contented cat and as smooth as cream. And it's cat-quick in response when you ask for action!

No household labby sitting! in a sunny window ever purred more softly than Chevy's new V8 engine. It's so kitten-quiet and cream-smooth that you can scarcely even tell when it's idling.

But when you nudge the accelerator, you know it's there, all right! It pours out the kind of velvety action that helps you he a surer, safer driver. Its right-now response keeps you out of highway emergencies. It overpowers steep hills with such ease they seem like level landscape.

New Chevy V8 engine options put up to 245 high-compression horsepower under your command. With 282 cubic inches of displacement, this beautifully designed V8 is a new, bigger and better edition of the engines that have put Chevrolet at the top of the perfomance ladder. It's sassy, sure - but as tame to your touch as a purring pussycat.

Try the smoothest V8 you ever put a toe to, and all the good things that go with it. Like new Turboglide - the first and only triple-turbine automatic drive (an extra-cost option), And Chevy's own special sweet and solid way of going. Stop by your Chevrolet dealer's

270-h.p. V8 also available at extra cost. Also Ramjet fuel injection with up to 283 h.p.