1963 Ford F-100 Pickup Truck

NEW 100,000-MILE TEST SHOWS HOW

FORD PICKUPS CAN SAVE YOU MONEY ON MONTHLY RUNNING COSTS!

Just completed: a truck test with real meaning for you and your pocketbook. A test conducted by an independent research firm under job conditions much like your own.

Independent engineers ran five Ford pickups and two Econoline vans over city streets, gravel roads, high-speed highways. Ran them light, ran them loaded. Ran them night and day for 100,000 miles per truck.

The results? Outstanding economy! Running costs for the Ford pickups averaged only 3,2 cents per mile. Only 3,2 cents for gas, oil, tires, preventive maintenance and repairs - all at regular retail prices.

And — outstanding durability! In a total of 700,000 road miles, not one transmission, clutch or brake required overhaul or replacement. Two of the seven engines went 100,000 miles without having their cylinder heads removed.

Are you looking for trucks that hold up on the job and hold down on your costs? Then look into the light-duty trucks that are built like the big trucks ... at your Ford Dealer’s!

FOR 60 YEARS THE SYMBOL OF DEPENDABLE PRODUCTS FORD MOTOR COMPANY

Now at Ford Dealers - complete record of all running costs for 100,000 miles! Ask for your copy today!


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