1940 Lincoln Zephyr

Can you match its 12 cylinder thrift?

Tradition dies hard.

The Lincoln-Zephvr has a 12-cylinder engine - designed by Lincoln engineers, and the only "twelve" in the medium-price field.

A "twelve" is quieter, more flexible, smoother.

And, until five years ago, tradition would have said - "More expensive to operate."

Since the day of its first introduction, in 1936, the Lincoln-Zephyr "twelve" has been one of the thriftiest engines in the medium-price field!

This precision mechanism, built in the famous Lincoln plant, will give you mileage simply unheard of in any other "twelve" ... and better than many engines of fewer cylinders.

Lincoln-Zephyr economy has its origin in Lincoln design and Lincoln methods.

The unique one-piece body-frame structure in closed types ... steel panels welded to a rigid framework of steel trusses ... keeps car strength high, car weight low. Since the powerful engine has fewer pounds to pull than would otherwise be the case, gasoline consumption is less.

Engine design is compact and highly efficient. Cylinders, however, are small. A high compression ratio assures more power from a given quantity of fuel. The dual down-draft carburetion system distributes fuel more evenly.

All this is engineering fact.

But it demonstrates how Lincoln engineering skill will save vour gasoline dollars.

Add to this Lincoln-Zephyr streamlining - which cuts down wind resistance, particularly at high speeds - and you know why a Kansas owner can say: "From the standpoint of economy it beats any car I ever owned, including several smaller ones." 

The Lincoln-Zephyr offers you a value not matched in its field. Not the 12-cylinder engine alone - not amazing economy alone - not unit-body-and-frmur or gliding ride - but the combination of its features makes this the only car of its kind. Lincoln Motor Company, Division of Ford Motor Company.