1953 Buick Super Riviera

You're riding in a Great Big Way

The moment you thud the door closed, you know this broad-beamed Buick is solid automobile.

But it takes a run on the road to make you feel how substantial and steady it really is.

For this is the Buick Super Riviera Sedan — roomiest six-passenger sedan built in America today. And when you ride in its supreme spaciousness, you ride big all the way.

You ride over a big and massive X-braced frame that’s firm and steady as a cruiser's keel. 

You ride cushioned by big, stout coil springs placed over each wheel — big but soft-acting, for a constant and level buoyancy.

You ride steady and true wiyh the sure control of a big and brawny torque-tube drive firming your way.

You ride cradled on big, soft, low-pressure tires mounted on big, wide Safety-Ride rims — so the bumps are smothered and the curves well handled.

You ride, in fact, with a million dollars’ worth of special engineering features dedicated to carrying you and your nearly two-ton automobile in smooth and gentle and steady travel.

But bigness here extends beyond ride-steadiness and comfort aud room—it includes power and thrill and deep satisfaction.

For here you get the biggest package of power ever placed in a Buick Super — the power of the world’s newest V8 engine, with record-high 8.5 to 1 compression ratio. And here you can get Twin-Turbine Dynaflow with its instant getaway response and infinite smoothness.

You ought to try riding in this great big way — in the car that gives you more room and pouwer for your money than any other car in America.

The man to see is your Buick dealer, and the time is now. Why not visit him this week

THE GREATEST BUICK IN 50 GREAT YEARS!

When better automobiles are built Buick will build them